Swire Properties
Starstreet Precinct ‘Go Green for the Star’ Campaign
Interactive Campaign
Overview.
Starstreet Precinct is a vibrant destination in Wan Chai. In celebration of Earth Month, Starstreet Precinct is partnership with Green Monday and lining up a plethora of plant-based culinary delights, eco-friendly beauty and lifestyle products to encourage everyone to go green.
What we do.
Digital Interactivity
E-stamp Collection
The Objective.
The objective of this campaign is to design a “Green initiative online programme” to encourage public to visit and drive sales conversion.
How we did it.
Visitors can access to programme’s web application collect e-stamps to get appealing rewards, including Starstreet Precinct Shopping Vouchers and Green Common e-Shop Voucher.
Related Projects.
