Swire Properties
Pacific Place "Year of the Tiger 2022" Digital Activation
Interactive Campaign
Overview.
The Pacific Place were excited to celebrate Chinese New Year and welcome the year of tiger with its visotors. There were festive decorations where people could take photos and also interactive games which foster fun interactions between visitors. There are also activities that reminds visitors of the endagered tigers living in the wild.
What we do.
Digital Interactivity
AR Modeling Creation
The Objective.
The objective of this campaign is to attract visitors in taking photos with the festive decorations and participating in the interactive activities to enhance their overall experience, as well as engaging visitors to stay longer in the mall. Moreover, the campaign also aims to raise public awareness towards tiger extinction, and this is achieved through an AR interactive activity.
How we did it.
One of the highlights of the campaign is the AR interactive game. A few AR codes were placed at different corners in the exhibition. Visitors could collect 3D models of tiger by scanning the codes. This fun interaction helped to enhance visitors experience as well as alerting visitors about the problem of the endangered tigers.
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