The Boys' & Girls' Clubs Association of Hong Kong

OpenUp Social Media

Overview.

Everyone could have experienced a hard time in such fast paced and stressful city, especially those teenagers with exams, growth and love burden. Open Up is an online platform that acts as a light to guide through those desperate youngsters.

What we do.
Social Media Management
Content Creation
Research and Idealtion
Instagram Filters and Game
Objective.
Open Up provides an online platform for youngsters aged 11-35, who is enduring negative emotions, to seek help and connect with them when they feel necessary. Youngsters could ventilate their sufferings and stress and could feel a sense companion and self-determination. The social media is one of the ways to increase the online exposure and reach more youngsters and advocate the importance of mental health.
How we did it.
The “Open Up Family" mascots play an important role on its social media platforms. Inspired by Hong Kong families, each mascot have a distinct persona. The main characters are youngsters in the family. Scenario similar with all youngsters’ daily life could resonate with their current obstacles and sparkle empathy among the public to lend a helping hand. The use of memes, upbeat topics and sayings are the best yet effective way to convey our message to youth in sorrow.
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