Open Up

OpenUP is an online wellness counselling platform aimed towards supporting teenagers experiencing feelings of emotional distress from issues ranging from academic stress to interpersonal relationships.

In order to encourage the teenage audience of OpenUP to connect to the online platform whenever they deem necessary, our team designed a social media strategy detailing the production on content development, creative directions, advertising strategy and execution for the platform’s social media feeds.

The design approach of this project aimed towards instilling a sense of mutual trust and camaraderie between the teenage audience and the OpenUP Platform.

Launch OpenUP’s Instagram page

Launch OpenUP’s Facebook Page