Environmental Campaign Committee
Social Media Campaign
The Environmental Campaign Committee (ECC) has been set up since 1990 to promote public awareness towards environmental issues and encourage the public to actively contribute towards making a better environment.
Appointed by the client, our team designed a social media strategy detailing the production on content development, creative directions, advertising strategy and execution for the campaign’s social media feeds.
With a variety of past mascots representing different environmental campaigns, our team choose to integrate the public figure “Big Waster” into the narrative and content creation of the campaign. Our primary aim was to promote messages encouraging people to engage in sustainable environmental practices.