DIGIAD x PUBLISH

DigiadxPublish is an initiative launched by the Hong Kong Association of Interactive Marketing (HKAIM) and Create Hong Kong (CreateHK) aimed to support both digital advertising and publishing sectors. The support scheme aims at fostering the collaboration between local digital advertising agencies and emerging writers in order to create more innovative approaches to digital advertisements. Partnering with Today Publications, our team formulated a digital marketing campaign to promote the publication: 《超人間失格》.

From photo-shooting, video production, budget planning to execution, our team worked to create a creative campaign that would enthral and captivate viewers in the dramatisation of the novel. Ultimately, this campaign explored the creative possibilities of the promotion of literature on a digital platform.