Swire Properties
Citygate Outlets x Chupa Chups "FUNtastic Lolly Academy" Digital Activation
Interactive Campaign
Overview.
Citygate Outlets and Chupa Chups have partnered to bring Hong Kong the "FUNtastic World", filled with fun experiences for the whole family during the joyful Christmas season. Visitors can immerse themselves in the first-ever "FUNtastic Lolly Academy" in Hong Kong. They can experience the joy of making Chupa Chups and enjoy Instagrammable spots for a jolly holiday season!
What we do.
Digital Interactivity
Experience strategy and concepts
Motion graphic
Visual identity
The Objective..
The objective of the campaign is to enhance the overall visitor experience by encouraging them to engage in online gaming and take photos offline, as well as explore the mall beyond just staying in one spot. Another campaign mission is to motivate visitors to download the TAIKOO+ mobile app and become Club CG members. This can be achieved through gift incentives, which are earned by completing four lolly-making and e-stamp collection missions.
About The Game.
Embark on an interactive virtual journey where visitors can participate in the creation of lollipops. By scanning a QR code, they can select their preferred color for the lollipop wrapper. Once completed, a lollipop in the chosen color will descend onto the mall's large screen. As visitors continue to make lollipops, these sweet creations accumulate, offering an immersive and hands-on interactive experience.
How we did it.
A digital "Lolly Virtual Campus Pass" has been created to connect with the decoration scene. The pass includes a series of mini interactive games, which visitors can access at six interactive hotspots. By participating in interactive classes, visitors can collect Chupa Chups e-stamps for gift redemption. This interactive experience immerses visitors in a sweetness-overload Christmas!
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