Optic Master

Optic Master is a local-based eyewear shop that sells products ranging from contact lens to sunglasses. Our mission was to plan and execute a social media marketing campaign for the Optic Master Photography Competition organised by the brand and sponsored by Zeiss.

The key approach taken by our team was to post content for social media and build a webpage before the event launch. After that, our team published several promotional posts and marketing content through social media, to increase the notability and engagingness of the event. The promotional key visuals used are photographs taken by Yamanaka Yuko, and the marketing concept for pre-contest promotional content is based on Yamanaka’s sharing on photo-taking. After the shortlisting of prize winners, features of their work become the key focus in published marketing content.