Swire Hotels Social
User Interface and User Experience Design
Swire Hotels Social is an online platform concept which aims to connect the different branches of hotels under the Swire Group. The aim of this project is to build a social community linking people of Swire Hotels. Content is presented in the format of blog posts, allowing site visitors to comments and share content between each other. As viewers follow blog updates, they participate in a more immersive interaction with the Swire Hotel brand.
Our mission was to build a responsive website for the platform, featuring the latest happenings in the hotel network. Content is sorted into three trending categories; namely happenings, eat & drink and culture. Inspirations, places and people which the brand would like to share are also highlighted on the site.