Victoria Dockside

The Challenge

Victoria Dockside is a global art and design district along Tsim Sha Tsui waterfront. Our design team’s mission is to generate visual content for its social media feed.

Our Approach

Our team approaches the challenge by exploring possibilities of this new cultural frontier. Through reading and research on the district’s history and future develop plan, we target to highlight the energetic face of this historic city icon.

Concepting

Concept of this design project is inspired by urban sketching and surrealistic images. Imagination and creativity is our solution to brighten up the cultural district.

Executing

  • Strategy Planning – research, branding strategy, production planning
  • Interactive – content strategy, content design, visual design
  • Creative Production – digital illustration

What we did

  • User Experience
  • Digital Marketing