Swire Hotels Social

The Challenge

Swire Hotels Social is an online platform idea which aims to connect different branches of hotels under the Swire Group. Our mission is to build a responsive website for the platform, featuring the latest happenings in the hotel network.

Our Approach

The approach of the project is to make the website informative yet user-friendly. Content is sorted into three trending categories, namely happenings, eat & drink and culture. Inspirations, places and people which the brand would like to share are also highlighted in the site.

Concepting

The concept of the project is building a social community linking people of swire hotels. Content is presented in blog posts, allowing site visitors to comments and share. While viewers follow blog updates, they participate in a more immersive interactions with the brands.

Executing

  • Strategy Planning – experience strategy
  • Interactive – user experience, interface design, user flow mapping, wireframing, responsive design
  • Development Solutions – development consulting, front-end development, CMS development, support & maintenance

What we did

  • User Experience
  • Website Design