OTO BodyCare

The Challenge

Focusing on the need to ‘stay healthy, be happy’, OTO strives to meet the healthcare needs of every family by providing products for relaxation, fitness, diagnostics and therapeutics. Built upon years of experience, OTO has been developing and promoting a range of bodycare supplies that cater to the needs of customers from different age groups and walks of life. Our mission is to revamp its corporate website and create the membership and loyalty programme, OTO Club, for the company.

Our Approach

Our approach to the project is to redesign the interface of the corporate website, increasing pages’ readability without sacrificing its tidy and refreshing outlook. An “OTO Club” section is introduced to the website with a manageable CMS interface established for the business.


Concept of the project is to demonstrate the synergy between technology and healthy lifestyle.


  • Strategy Planning – experience strategy
  • Interactive – user experience, interface design, user flow mapping, wireframing, responsive design
  • Communications – content strategy & production, digital marketing
  • Development Solutions – development consulting, front-end development, CMS development, support & maintenance

What we did

  • User Experience
  • Website Design