Optic Master

The Challenge

Optic Master is a local sunglasses and eyewear shop. Our mission is to plan and execute the social media marketing campaign for Optic Master Photography Competition organised by the brand and sponsored by Zeiss.

Our Approach

Our team plans for social media post content and build a webpage for the contest before the event launch. After that, our team publish promotional posts and marketing content at the right time through social media, which make the event more engaging.

Concepting

The promotional key visuals are photographs taken by Yamanaka Yuko. Concept for pre-contest promotional content is based on Yamanaka’s sharing on photo-taking. Later when prize winners are shortlisted, features on their work become the main focus in marketing content.

Executing

  • Interactive – content strategy, interface design, content design, visual design
  • Communication – messaging, copywriting, content production, marketing materials
  • Development Solutions – front-end development

What we did

  • User Experience
  • Website Design
  • Digital Marketing