Liberty Insurance

What we did

  • Digital Marketing

The Challenge

Liberty Insurance is a subsidiary of the Liberty Mutual Insurance Group, which offers a wide range of insurance products and services for individuals and corporations. Our mission is to improve the welcoming package for new insurance buyers.

Our Approach

Our approach in this project is to produce a series of motion graphic clips introducing the company, explaining details of insurance plans and dissecting procedures to claim money with respective insurance solutions.

Concepting

The concept of this project is to make use of high visual power to communicate complex insurance concepts to viewers in aid of animated graphic elements.

Executing

  • Strategy Planning – research, production planning
  • Interactive – user experience
  • Communications – content strategy & production, digital marketing
  • Creative Production – motion design